Here are some interesting facts about the diversification of America:
- 40% of Californians do not speak English at home.
- By 2016, the Latino/Hispanic population will make up 16% of the entire United States workforce, or 26.2 million people.
- By 2050, the Latino/Hispanic group will make up 30% of the US population, and those of Asian background will comprise 9% of the population.
The issue before your marketing department is this: If you’re not translating your marketing documents and targeting a multiethnic audience, why are you turning away that many potential clients? The time is now to market your company to the Latino and Asian audiences. Businesses who make the jump into multicultural marketing now will reap the biggest benefits in the future. There’s a reason successful businesses like Coca-Cola, McDonald’s, MasterCard, and Anheuser-Busch are investing in marketing translation and adaptation—they know they can’t afford to lose out on this market.
Multilingual marketing campaigns establish an unrivaled market position for your business in unsaturated ethnic and global markets. But how can you ensure that your marketing message crosses linguistic lines unscathed—that your marketing doesn’t get lost in translation?
Avantpage has marketing translation specialists who can translate marketing collateral into over 150 languages. In addition, our quality assurance promise guarantees that you’ll never have to worry about poorly translated documents or not reaching your audience in the right way. Need your marketing collateral translated quickly? At Avantpage, we pride ourselves on having a fast turnaround time. In addition, with AvantFlow, you have access to project management tools from beginning to end.
Here are just a few of the ways you can use our services to translate marketing materials and help capture these new markets:
- Email Marketing Campaigns
- TV and Radio Ads
- Press Releases
- Sales Letters
- Banner Advertisements
- Billboards and Signage
- Press Kits
- Cover Letters
- Web Content
Whether you need brochures, articles, advertisements, websites or other marketing collateral, Avantpage’s proven system of culturally relevant marketing through accurate translation and localized imaging allows you to sell your products successfully.