As the U.S. economy struggles, companies like The Gap and Levis are expanding their presence within lucrative Asian markets. Chinese consumers in particular are snapping up slim-cut, distressed, edgy denim designed specifically for slender Asian figures, and sold by Levis and The Gap exclusively in China.

Both The Gap and Levis now have a presence in China, and The Gap opened its first franchise in Vietnam in September of this year. Asian consumers love Western brands, their disposable income is on the rise, and they typically spend more on clothing than Westerners do.  

Other retailers making their mark in China include Louis Vuitton, Gucci and Apple. As Asian countries continue to grow in retail power, more American companies are sure to take heed, expanding their marketing efforts into China, Vietnam, Singapore, Indonesia and Cambodia. Translation and localization will play an ever-increasing role in Asian expansion, as companies tailor their marketing message to reach their Asian consumers. Reaching Asian purchasers both in the U.S. and in their home countries requires knowledgeable, sophisticated translation processes to ensure that marketing campaigns are executed successfully.

For over 15 years, Avantpage has specialized in the high-quality, accurate translation and localization required to communicate to Asian consumers. For more information on our Asian language capabilities, call 877-ANY-LANG or email sales@avantpage.com today! 

We look forward to hearing from you, and are ready to create a lasting language partnership to support your sales and marketing efforts into foreign markets.