Recent changes in state regulations have forced health care providers, insurers, and managed care organizations to take a hard look at the way they interact with limited-English proficient (LEP) clients, primarily those of Latino and Asian heritage. The question for the health care industry has now changed: Instead of "Do I accommodate the LEP market?" we are asking, "How do I get my share of this market, and how do I keep it?"

What happens when businesses have a choice between offering a health plan that offers the minimum in language assistance versus a health plan that goes beyond that standard? How will your clients react when your message is tailored to each linguistic group, and delivered in an accurate and culturally sensitive manner? Chances are, the more comfortable their employees are with your offerings, the more business you'll retain. The word will spread that your plan does more than just follow the law-that your level of service exceeds expectations.

To read more about the 5 compelling reasons to reach out, click here.